This conversation is happening whether you like it or not and the “it is what it is” mentality just won’t cut it anymore.
The Value of Public Relations Accreditation
There are many practitioners out there who say they're experts, but are they accredited?
In this article, written for the PRSA ComPRehension blog, Allison explains what makes the APR (Accreditation in Public Relations) such an achievement.
In the news...
Ever wondered what work/life balance looks like in the public relations business? Here are some of our top pointers for executing efficient campaigns without being connected 24/7.
4 PR Musts for 2015
Startup PR Checklist (Part 2)
Startup PR Checklist (Part 1)
Welcome to Pomme
We won’t do this often because at our core, our work is all about you, the client. However, this being our first big splash onto the scene, we feel it necessary to pound our collective chests, King Kong style, just a little. We promise to keep it short and sweet, and then we’ll get right back to creating amazing messaging for your brand.
Cruise Industry Missing Positive PR Opportunities
People love a good PR disaster. As if there were a bright red beacon attached to your brand, a company can find itself attracting unwanted attention faster than a blink of an eye. As of late, the cruise industry has been under this kind of extreme scrutiny following a rash of public relations nightmares across a number of cruise lines.
The industry reputation has gotten so bad that, when I told friends and relatives that I had a cruise booked in May, they visibly cringed and asked me if I regretted my choice of vacations.
To be honest, I wasn’t worried. The risk of an accident or mishap is just as likely – if not more so, on any alternative vacation I might consider. The difference in this case? Negative publicity.