Many thanks to our friends at Bulldog Reporter/ Agility PR Solutions for having us on their new Audiogram series to discuss our recent article about maintaining authentic partnerships.Read More
Third party endorsements are nothing new in the marketing world, but in an age when anonymity is king, it’s easier than ever for trolls and competitors to mar a reputation without batting an eye.Read More
People love a good PR disaster. As if there were a bright red beacon attached to your brand, a company can find itself attracting unwanted attention faster than a blink of an eye. As of late, the cruise industry has been under this kind of extreme scrutiny following a rash of public relations nightmares across a number of cruise lines.
The industry reputation has gotten so bad that, when I told friends and relatives that I had a cruise booked in May, they visibly cringed and asked me if I regretted my choice of vacations.
To be honest, I wasn’t worried. The risk of an accident or mishap is just as likely – if not more so, on any alternative vacation I might consider. The difference in this case? Negative publicity.Read More