marketing

4 Rules of Partnership Engagement

4 Rules of Partnership Engagement

We talk a lot about the importance of partnerships in public relations, and for good reason. Co-branding is one of the most effective, but often overlooked ways to build a business, boost awareness and introduce a brand to new audiences. When done correctly, these cross-pollinations can be a thing of beauty- something that might surprise and delight customers and attract new fans.

That said, for a partnership to truly work, both parties must be excited, invested and the concept should be a win-win for all players in the game. Sometimes easier said than done, right?

If you’re wanting to engage in a partnership with another brand, non-profit or individual, there are 4 cardinal rules that you should know before jumping in. By following these guidelines you will be on the right track to a sustaining, mutually beneficial co-branding relationship.

Welcome to Pomme

Welcome to Pomme

We won’t do this often because at our core, our work is all about you, the client. However, this being our first big splash onto the scene, we feel it necessary to pound our collective chests, King Kong style, just a little. We promise to keep it short and sweet, and then we’ll get right back to creating amazing messaging for your brand.