The words reputation management are most often interpreted as the practice of defending yourself against day-to-day assaults on your brand which, if left unaddressed, can feel something like death by a thousand paper cuts. This likely also incites a pit-of-your-stomach feeling of dread, but if planned appropriately, doesn’t have to be the case.
Your reputation bridges online and in-person conversations, making it arguably one of the most important components of an organization’s strategic communications planning, and brands are finally starting to take notice...
...I get it. Like people, a company’s reputation can be complicated. To help take some of the guesswork out of this process I’ve divided reputation management planning into three main categories to provide a multifaceted approach to putting your best foot forward in all arenas.
Read the full article, as published in this week's Bulldog Reporter.