Ride Cincinnati is the third largest cycling event in the state of Ohio, benefitting breast cancer research at the Barrett Cancer Center at the University of Cincinnati. The event draws riders of all abilities with its challenging 63 mile ride for competitive riders, to 8 and 16 miles courses for casual bikers and families with children.
Pomme was tapped to promote the 2014 event and uncover additional messaging opportunities with local media and prospective participants. The results were outstanding!