Public Relations

Communicating During a Global Crisis

Communicating During a Global Crisis

Government officials have not minced words when it comes to the impact of COVID-19. Supply chain management, special events, retail and hospitality businesses are not immune to the impact of disruptions caused by this far-reaching public health concern.

Business leaders and communicators face the difficult challenge of deciding how and when to augment their normal course of business to account for a potential lack of supplies, staff reductions, production delays, etc. – and then- how to address it with team members and customers.

Public Relations Society of America's Strategies and Tactics

Public Relations Society of America's Strategies and Tactics

We are honored to be included in the most recent issue of Public Relations Society of America (PRSA)'s Strategies & Tactics. As public relations pros, it's important to reinforce the value of our time and efforts in achieving "earned media." It's certainly never truly free!

Public Relations and the Myth of “Free”

Public Relations and the Myth of “Free”

Time is a precious commodity to those in the service industry. 

Why public relations practitioners should spend more time communicating the value of their time and exactly how much work really goes into earned media. 

Just as there's no such thing as a free lunch, there's no such thing as free publicity.