Public Relations

Public Relations Society of America's Strategies and Tactics

Public Relations Society of America's Strategies and Tactics

We are honored to be included in the most recent issue of Public Relations Society of America (PRSA)'s Strategies & Tactics. As public relations pros, it's important to reinforce the value of our time and efforts in achieving "earned media." It's certainly never truly free!

Public Relations and the Myth of “Free”

Public Relations and the Myth of “Free”

Time is a precious commodity to those in the service industry. 

Why public relations practitioners should spend more time communicating the value of their time and exactly how much work really goes into earned media. 

Just as there's no such thing as a free lunch, there's no such thing as free publicity.