All Hail Dirt!

"Every Flower Must Go Through Dirt" is not a new analogy. You've probably heard it alluding to the things you have to muck through in order to achieve success.  We think it's time to put a new, more positive spin on this. 

Every great flower comes from good soil.  Dirt isn't pretty. People don't put it on display. Sometimes it even smells a little. But without quality dirt, no flowers.

A good communications strategy is the foundation of all of the creative messaging from which beautiful success grows (and, in a great plan, you don't even know that you're engaging with messaging that's been carefully crafted just for you!)

Whether your flower is defined by customer engagement, media coverage or sales, a plan with well defined goals, objectives, strategies and tactics will help you grow something beautiful.

Are you ready to get dirty?