It’s time to take your public relations strategy off the back burner; it’s starting to burn. For too many organizations, communications goals fall by the wayside or are relegated to a tactic buried somewhere in a general marketing strategy.
As a friendly best practice reminder—your public relations initiatives should constitute more than a press release or two! Remember, your job as a business owner is to oversee a mercurial and ever-evolving relationship with your customers. Your brand need to be a part of the conversation!